Ad Coop Progress Update 3

Hi Guys

It's time for another update on our coop progress. For those of you have given me feedback thanks and keep it up. This helps me adjust things to improve the overall effectiveness of the Coop. A good example is the following.

Leads from India

I was chatting to a few coop members in Dallas and it became apparent that we had generated a lot of leads from India. I already have a team working in India and we have been discussing some issues that I am trying to resolve around communication. To cut a long story short I am now going to arrange a special opportunity call for the Indian market to test demand. So if you have people you could hook into that call then let me know so we can help build your team in that area.

PPC

You will have noticed that the leads have slowed down over the past week. This was deliberate as I turned our PPC campaign off while I was in Dallas. For anyone running a PPC campaign you should always keep a close monitor on what’s happening throughout the day. Google are very good at ‘optimising’ your ads to maximise their revenue!
I need some feedback from you guys again on how you are fairing with the leads before I continue. Are there certain countries that are producing duff leads etc.

Mike G Ad

This is scheduled to run on 24 February so please be ready for a ton of leads flying in from then. We will continue to generate traffic for a few months after this ad is run.

Get Response

Only 47 of the 2000 have come through so far but this is normal for GR power leads. These will give us a steady stream of traffic though the month.

Articles and Blog

The articles are now starting to be picked up by webmasters and ezines so this should start having a viral effect for our lead generation and we will pick up leads ongoing.

Traffic Swarm and InstantBuzz

We have some ads running in both of these traffic exchanges and now that I am back I will tweak each of them to improve the conversions.

Next Steps

Please give me as much feedback good or bad so I can factor it into our ads. Help me to help you.
As some of our advertising is going to run beyond the end of the coop month I am going to keep your links live beyond the end of the month. At the moment everyone has had an average of 30 clicks on their url. I will keep the links live until you have had at least 200 clicks so there is plenty more to come. Make sure you follow up your leads to get some sign ups.
I will also place some solo ads this week to start driving some more traffic through to your links.

To Your Success!

John O'Driscoll
Ad Coop Administrator
UK Leadership Team
Top 10 Global Recruiter